Drljac*
design

*Sara Jovanović. A versatile visual communications designer with a focus on Brand design, Art direction and experienced in digital and UX/UI Design.

Expertly crafted visual communications, spanning print materials, book covers, packaging, merchandise, and more, to ensure cohesive design across all mediums.

Comprehensive brand development, including logo creation, guidelines, brandbooks, and campaign execution, ensuring consistent brand messaging and visual identity.

Comprehensive brand development, including logo creation, guidelines, brandbooks, and campaign execution, ensuring consistent brand messaging and visual identity.

My work

A showcase of clients and creative solutions that highlight my design journey.

About me

Welcome! I’m a freelance designer passionate about helping brands stand out and connect with their audiences. I specialize in brand identity, graphic design, digital campaigns, merch, and UI/UX; offering a creative toolkit that adapts to your needs, whether you’re a startup, a growing business, or an established company looking for a fresh perspective.With a background in agency work as a Brand Designer, I’ve had the chance to shape visual strategies and creative directions for both internal teams and high-profile clients. My experience includes collaborating on employer branding projects for names like Erste, Ina, Ravago, Janaf, Hakom, Orbico, Coca-Cola, FEG, PSK, Studenac, and Fortenova Group and I’m proud that my designs have played a key role in successful campaigns and helped companies attract top talent.
I’ve also worked as an in-house Graphic Designer, which gave me a deep understanding of building and evolving a single brand’s visual language across multiple channels. This experience taught me the value of consistency, research, and clear communication in every project.My design process is rooted in thoughtful research, strong concepts, and a focus on good information hierarchy. I love prototyping, creating mockups, and presenting solutions that not only look great but also work seamlessly for users. Collaboration is at the heart of what I do, I enjoy working with cross-functional teams and believe in always raising the bar, which is why I’ve branched out into digital and UX/UI design, including doing multiple website redesigns for various companies.
Languages are another part of my story: Croatian is my native tongue, I’m fluent in English, and I’ve completed projects in German, Slovenian, Polish, Bosnian, Serbian, and Macedonian; always working closely with translators and copywriters to ensure every detail is just right.I’m fluent in Adobe Creative Cloud and Figma, and comfortable with a range of creative, communication, and organizational tools. To better understand the full digital landscape, I’ve also managed WordPress sites and contributed to CMS development and administration
Curiosity drives me. I’m always learning, exploring new tools, and finding better ways to create, present, and communicate ideas.If you’re looking for a designer who’s professional and genuinely invested in your project’s success, let’s connect!

CV

Full service designer
Author's Contract
[ 10/05/2024 – Current ]
Complete design services, including brand, graphic design, digital, merch and UI design
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UI / Graphic Designer - KPA Kostrena
[01.02.2022. – current]
Full service brand support for a local diving club.
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Graphic designer - VK Jadran
[15.11/05/2021 – 15.12.2024.]
Created a visual and designed merch for Croatia rowing indoors contest 2025.
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Brand designer - P2 design
[20/05/2021 – 01.11.2024.]
Created branding and visual guidelines for a private interior design business.

Brand Designer
Enstring - Powered by Degordian
[ 28/04/2023 – 10/05/2024 ]
Created visual direction, developed strategies, and implemented internal and client projects, many of which were in frequent
partnership.

Graphic designer
Plodine d.d.
[ 05/11/2022 – 19/04/2023 ]
Creating and managing promotional content for digital and print as a part of the marketing team.

Freelance work
Student servis
[ 01/03/2020 – 01/05/2023 ]
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Website Administrator - AKF Austrijski kulturni forum
[ 31/10/2020 – 01/05/2023 ]
Designing a new layout for a client in need of a website redesign.
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UX/UI Designer - Klub podvodnih aktivnosti Kostrena
[ 01/04/2022 – 01/11/2022 ]
Designed and created new content a responsive website redesign.Graphic designer - Hrvatski centar Assitej
[ 31/08/2022 – 10/09/2022 ]
Designed promotional materials and prepared visuals for screen printing.
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Graphic designer / coordinator - University of Rijeka
[ 31/03/2021 – 01/02/2022 ]
Designed and managed within SKC Rijeka with a goal to improve cultural awareness.
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UI/ UX Designer - HV Digital
[ 14/06/2021 – 14/07/2021 ]
Build wireframes and test designs in the dev process of a website redesign and a Laravel app.
Graphic designer - APURI New media [ 09/06/2021 – 30/06/2021 ]
Designed promotional material for the first APURI New media students exhibition.
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Website Administrator - APUR
[ 31/05/2021 – 30/06/2021 ]
Content entry and formatting information on the APURI website.
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Graphic Designer - Veslački klub Jadran
[ 31/05/2021 – 30/06/2021 ]
Developed a visual identity for the Jadran rowing team on behalf of their 100th club anniversary.
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Graphic designer - MGGRI festival
[ 30/11/2020 – 31/05/2021 ]
Designer of promotional material for the Festival of Young Actors in the City of Rijeka.
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UI/UX designer - Digital kiosk "VLADO"
[ 30/09/2020 – 30/11/2020 ]
Designed a digital kiosk that facilitates bureaucratic work saving time for clients and
employees.
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Graphic designer - Klubsko pivo
[ 31/07/2020 – 31/08/2020 ]
First place in an open call for a logo and promotional material design.
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Graphic designer - Capoerafest 2020.
[ 08/05/2020 – 09/05/2020 ]
Designed promotional material for the International Festival of Brazilian Culture in Rijeka.
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Graphic designer - Rijeka EPK 2020.
[ 01/03/2020 – 09/03/2020 ]
Designer in the project developed for the Rijeka: European Capital of Culture 2020.

Education

UX Designer
Sveučilište Algebra
[ 18/02/2025 – Current ]
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Master of Visual Communications and Graphic Design
Academy of applied arts Rijeka
[ 30/09/2020 – 01/09/2022 ]
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Bachelor of Applied Arts
Academy of applied arts Rijeka
[ 01/10/2017 – 01/07/2020 ]
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Courses
"Evil by Design: Persuasion in UX"
by Chris Nodder
"Complete web design from figma to webflow to freelancing" by Vako Shvili

Skillset

Art Directing / Brand Design / Design thinking / Adobe ( Photoshop Illustrator InDesign ) / UI design (Figma) / Design systems / Employer branding / Social media design / Merch design / Problem Solving / Communication & presentation skills / Site mapping / Wireframing / Mockup / Prototyping / User interface / User experience / Product Design / Illustration / 3D and Materials / User Research / Responsive design / Presentation skills / Camera Raw / Photography / Photo editing / Wordpress / CMS / Administration